Category Archives: sports
The price for a 30-second commercial spot on television for the U.S Superbowl has risen to US$2.7 million. The Super Bowl this year will draw new advertisers, including Planters packaged nut company, Kraft Foods, Cars.com, an online auto classified advertising company, McClatchy, Tribune, Washington Post and Belo Corp. The advertisers expect to reach more than 90 million people in a single shot, something increasingly hard to do in any medium. Only the largest of television’s events: the Super Bowl, the … Continue reading
(David Cheruiyot, of Kenya, right, trails Kasime Adilo of Ethiopia as they prepare to make the turn onto Allen Parkway during the Chevron Houston Marathon.) Kenya’s David Cheruiyot, 37, won the Chevron Houston Marathon in an official time of 2:12:32, his third win in the race. Cheruiyot is only the second runner to win the event three times (2008, 2006, 2005) — joining countryman Stephen Nbungu who had three consecutive wins from 1998-2000. Ethiopia’s Dire Tune, 22, set a record … Continue reading
SAN DIEGO: Leave it to the Holiday Bowl — and with a hand from Texas coach Mack Brown’s stepson — to produce a strange play like this. Chris Jessie, a member of his stepfather’s football operations staff, was a few feet on the field and reached out to touch a live ball in the second quarter Thursday night, taking away what would have been a huge turnover for the Longhorns and setting up a touchdown for Arizona State. Trailing 21-0 … Continue reading