The price for a 30-second commercial spot on television for the U.S Superbowl has risen to US$2.7 million.
The Super Bowl this year will draw new advertisers, including Planters packaged nut company, Kraft Foods, Cars.com, an online auto classified advertising company, McClatchy, Tribune, Washington Post and Belo Corp.
The advertisers expect to reach more than 90 million people in a single shot, something increasingly hard to do in any medium.
Only the largest of television’s events: the Super Bowl, the Olympics, the Oscars and the Grammys have the potential to pull in tens of millions of people.
Last year’s viewership of 93.2 million was close to the all-time record of 94.1 million set in 1996, and many believe that record could be surpassed this year.